YuMe Toys
CLIENT: Autobots, we need new marketing! We rolled out a new line of collectible plush toys to prepare the world for the new Transformers movie that is releasing on June 9, 2023. To promote these toys and the movie, we want to refresh the website copy.
ME: I'm a big fan of Transformers -- Bumblebee is my favorite! Let's get to work and transform your website into something that is more than meets the eye.
Credits
Copywriter & SEO Strategist: Rhett Ahlander
LANDING PAGE
Copy on landing page:
DZNR (pronounced “Designer”) is YuMe’s exclusive line of collectible plush toys based on popular characters and franchises. Jam-packed with personality inside little, cushiony bodies, these plushies are made for every kid, adult and collector to enjoy.
Inspired by the first generation of Transformers toys back in 1984, the first wave of DZNR Transformers Collectibles feature 7-inch-tall plushies with vibrant designs that bridge the franchise’s past with its present. Each one is made with detailed embroidery, premium prints and high-quality fabrics, packaged in a unique display box to properly protect and showcase your collection.
In anticipation of the next installment in the live-action cinematic universe, Transformers 7: Rise of the Beasts – scheduled to release on June 9, 2023 – Transformers will launch its first wave of the DZNR Transformers What’s Inside Edition with three iconic characters: Optimus Prime™, Megatron™ and Bumblebee™.
OPTIMUS PRIME™, MEGATRON™ & BUMBLEBEE™ PRODUCT PAGES
Optimus Prime™ product page:
DZNR Transformers Optimus Prime™ - 7" Collectible Action Plush Toy with Display Box
Autobots, roll out! Blast into battle with the courage of Optimus Prime™, and uncover what lies within, in your quest to obtain the entire DZNR What’s Inside Edition Plush collection.
The YuMe DZNR Transformers Series is inspired by Transformers Generation One (G1) – originally known as “The Transformers” – and was the first series of Transformers.
The first airing of the animated series dates back to 1984, and the Autobots and Decepticons have been battling for decades ever since. The YuMe DZNR Transformers series honors the G1 design and combines its unique elements with the new style of the franchise. YuMe DZNR Collectible Designer Plush will make perfect gifts for all occasions and fans.
-
CALLING ALL AUTOBOTS! You’re needed back on the front lines to battle the Decepticons.
-
SPLIT DESIGN - The signature DZNR split design displays each Transformer with elements that bridge the past with the present.
-
PREMIUM QUALITY - Plushies include vibrant prints on soft, high quality fabric.
-
UNIQUE DISPLAY BOX - All DZNR plushies include a 7.5 inch collector’s decorative box.
-
PLUSH SIZE - Each plush is 7 inches, 18 centimeters tall.
-
80’s NOSTALGIA - The perfect throwback for long-time fans and an excellent introduction for kids and adults new to the franchise.
COLLECT THEM ALL - In anticipation of the next installment in the live-action cinematic universe, Transformers 7: Rise of the Beasts – scheduled to release on June 9, 2023 – Transformers will launch its first wave of the DZNR Transformers What’s Inside Edition with three iconic characters: Optimus Prime™, Megatron™ and Bumblebee™.
Megatron™ product page:
DZNR Transformers Megatron™ - 7" Collectible Action Plush Toy with Display Box
Transform and rise up! Lead the Decepticons as the merciless leader Megatron™ in your authoritative conquest to acquire all plushies in the DZNR What’s Inside Edition Plush collection.
The YuMe DZNR Transformers Series is inspired by Transformers Generation One (G1) – originally known as “The Transformers” – and was the first series of Transformers.
The first airing of the animated series dates back to 1984, and the Autobots and Decepticons have been battling for decades ever since. The YuMe DZNR Transformers series honors the G1 design and combines its unique elements with the new style of the franchise. YuMe DZNR Collectible Designer Plush will make perfect gifts for all occasions and fans.
-
DECEPTICONS, ATTACK! Join the battle against the Autobots and gain victory.
-
SPLIT DESIGN - The signature DZNR split design displays each Transformer with elements that bridge the past with the present.
-
PREMIUM QUALITY - Plushies include vibrant prints on soft, high quality fabric.
-
UNIQUE DISPLAY BOX - All DZNR plushies include a 7.5 inch collector’s decorative box.
-
PLUSH SIZE - Each plush is 7 inches, 18 centimeters tall.
-
80’s NOSTALGIA - The perfect throwback for long-time fans and an excellent introduction for kids and adults new to the franchise.
COLLECT THEM ALL - In anticipation of the next installment in the live-action cinematic universe, Transformers 7: Rise of the Beasts – scheduled to release on June 9, 2023 – Transformers will launch its first wave of the DZNR Transformers What’s Inside Edition with three iconic characters: Optimus Prime™, Megatron™ and Bumblebee™.
-----------------------------------------------------------------------------------------------
Bumblebee™ product page:
DZNR Transformers Bumblebee™ - 7" Collectible Action Plush Toy with Display Box
Don't worry about the size of the blaster, worry about the sting! Bring bravery and loyalty to the battlefield with Bumblebee™, and begin your journey in securing the entire DZNR What’s Inside Edition Plush collection.
The YuMe DZNR Transformers Series is inspired by Transformers Generation One (G1) – originally known as “The Transformers” – and was the first series of Transformers.
The first airing of the animated series dates back to 1984, and the Autobots and Decepticons have been battling for decades ever since. The YuMe DZNR Transformers series honors the G1 design and combines its unique elements with the new style of the franchise. YuMe DZNR Collectible Designer Plush will make perfect gifts for all occasions and fans.
-
TRANSFORM AND ROLL OUT! You’re needed back on the front lines to battle the Decepticons.
-
SPLIT DESIGN - The signature DZNR split design displays each Transformer with elements that bridge the past with the present.
-
PREMIUM QUALITY - Plushies include vibrant prints on soft, high quality fabric.
-
UNIQUE DISPLAY BOX - All DZNR plushies include a 7.5 inch collector’s decorative box.
-
PLUSH SIZE - Each plush is 7 inches, 18 centimeters tall.
-
80’s NOSTALGIA - The perfect throwback for long-time fans and an excellent introduction for kids and adults new to the franchise.
COLLECT THEM ALL - In anticipation of the next installment in the live-action cinematic universe, Transformers 7: Rise of the Beasts – scheduled to release on June 9, 2023 – Transformers will launch its first wave of the DZNR Transformers What’s Inside Edition with three iconic characters: Optimus Prime™, Megatron™ and Bumblebee™.
-----------------------------------------------------------------------------------------------